What is link building

link building literally means “link building” and links from external sites to your site (backlinks) are very important for SEO.

In addition to generating traffic, backlinks make search engines understand how popular and authoritative a site is in its sector and this affects its positioning compared to the competition as well. It is therefore even more important that these links come from sites that are themselves authoritative and that deal with topics closely related to those on the target site.

For example, if my site is about Web marketing, a link from a carpenter’s site is not an SEO quality link. It can bring me traffic, which is fine, but it won’t affect the value of the site to search engines.

We therefore understood that a good link building must be part of every SEO strategy, but we must be careful because a wrong link building can be counterproductive.

How do you do proper link building and how do you get quality backlinks?

It is useful to make a premise: the links have been designed to direct people to in-depth content or in any case useful for completing the information on a Web page and are the basis of the concept of interactivity for which the Web makes sense. Although backlinks help your pages rank higher in search engine results, and can help your site grow, you shouldn’t abuse these tools as you risk being penalized by Google.

This is because in the past, when the importance of backliks for positioning was discovered, people began to abuse them by asking for links left and right, obtaining links from sites that had no relationship with their site. Thus was born an incorrect practice of exchanging links and, in some cases, people even bought links from other sites, creating a sort of business. All to the detriment of the users’ browsing experience. For this reason, Google has begun to pay close attention to these practices and has begun to penalize companies that buy links and penalize sites that use links from unrelated websites.

The practice of Guest Post is also not advisable. It involves creating free content to offer to another website or blog in exchange for a link to your site. This was a very popular link building method for some time as it created an advantage for both sites: one gets free content to share with their audience, while the other earns a high-quality link. But it didn’t always work that way because some site owners took advantage of this tactic by using poor quality content that was of little use to users. As a result, Google started disliking Guest Posts either.

Write great content

Without quality you will never get good results! To receive links from other sites, you must have interesting content, possibly original, well written and well structured. Make sure your site provides a good browsing experience, loading speed, good information etc.

Contact websites that appeal to the same audience as you

If you know the needs of your target, you can create a list of websites that attract your own audience and find out how to get in touch with the editorial staff to ask if there is interest in making a link to your site. If you have good content to propose, there will be someone interested in offering it to their audience. Furthermore, most bloggers and journalists are always looking for content, so they might be happy to talk about your product, service or whatever else you have to offer.

Study the competitors

You can use tools such as eSEMrush or Open Site Explorer to discover the backlinks of your competitors and create another list of sites. It will then be necessary to do an analysis to evaluate which of these sites have the ability to create added value to your content.

Also in this case it will be necessary to get in touch, with the knowledge that if a site has provided a backlink to your competitor, it is likely that it is willing to provide it to you too, provided you have an equally valid content to offer.

Use social media

If your content is original and well structured, you will be able to reach new audiences (and get links) through social media as well. For example on Twitter you can send tweets to specific people who you think your article would like. Facebook is also a great channel to get exposure for your articles. If many tweet and share your posts, you will start getting more links as well.


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